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Industries / Websites for home care agencies

A custom website for the family deciding who can enter Mom’s home
and how fast they can talk to you

When an adult child is comparing care after a fall, a hospital discharge, or missed medication, your site has to answer practical questions quickly: what care you provide, where you work, how assessments happen, and how to reach you now.

When an adult child is comparing care after a fall, a hospital discharge, or missed medication, your site has to answer practical questions quickly: what care you provide, where you work, how assessments happen, and how to reach you now.

Plan my home care agency websiteSee Website Pricing
Hale & Roth — boutique law firm concept. Not a client project.

01 / What costs you jobs

What makes families leave a home care website

  1. The care options all sound the same

    Companion care, personal care, respite care, dementia support, and post-discharge help need plain explanations. Families do not know your internal terms.

  2. The phone number is hard to reach

    A worried daughter should not have to scroll through a desktop layout on her phone to call about overnight care or help after surgery.

  3. There is no clear next step

    If the site does not explain assessments, scheduling, and what happens after an enquiry, the family keeps comparing agencies.

  4. Service areas are vague

    Families search by suburb, town, and county. If they cannot tell whether you cover their parent’s address, they may not call.

  5. Trust is treated like a slogan

    Families need to understand your care process, communication habits, caregiver expectations, and intake questions. A generic promise of compassion is not enough.

Build the site around the family’s decision

  1. Start with the urgent question

    The homepage should make it clear whether you help with daily visits, longer shifts, respite care, dementia support, post-hospital care, or live-in style support where available.

  2. Make calling feel simple

    Mobile call buttons, short enquiry forms, and clear office hours help the visitor act while the need is still in front of them.

  3. Explain the assessment path

    A good home care website shows what happens after contact: the first call, the care discussion, the home assessment, the care plan, and how schedules are confirmed.

  4. Write for adult children and older adults

    The content should speak to the person arranging care and the person receiving it. Each has different fears, and the site needs to respect both.

02 / What it does

Pages and features that fit a home care agency

  1. Service pages by care need

    Separate pages for personal care, companion care, dementia care, respite care, post-surgery support, and other services you actually provide.

  2. Service area structure

    Clear location pages or service area sections so families can quickly check whether you serve their parent’s home.

  3. Care process page

    A page that explains intake, assessment, care planning, caregiver matching, schedule changes, and family communication.

  4. Family FAQ

    Answers to common questions about minimum visit lengths, private pay, insurance conversations, cancellations, overnight care, and starting care quickly.

  5. Referral-friendly information

    Clear content for discharge planners, social workers, and family members who need to understand your services before making contact.

  6. Focused enquiry forms

    Forms can ask for only the details you want at first contact, with clear consent language and no unnecessary medical history fields.

A home care website should lower the family’s panic. It should help them move from “Can we trust someone with Dad?” to “This is the next call to make.”

From brochure site to decision path

Typical home care website

  • 01A large welcome message about caring values.
  • 02One services page with a long list of tasks.
  • 03A contact form that feels like an admin task.
  • 04Stock wording about compassion and dignity.
  • 05Service area mentioned once in the footer.

Home care website built for enquiries

  • 01A clear explanation of who you help, what care you provide, and how to start.
  • 02Care pages grouped by the way families describe the problem: falls, bathing help, memory issues, recovery, respite.
  • 03A short path to call, request an assessment, or ask about care for a parent.
  • 04Specific details about your intake process, care planning, family updates, and scheduling expectations.
  • 05Service areas placed where families look before deciding whether to call.

03 / How it goes

How your website project works

  1. Map the care enquiries you want

    We start with your services, service area, intake process, common caller questions, and the types of cases you want more of.

  2. Plan the pages

    We decide what belongs on the homepage, which care pages are needed, what questions to answer, and where calls and assessment requests should appear.

  3. Write and build the site

    Your site is designed and written around real family decisions, not a generic healthcare template with your logo added.

  4. Prepare it for handover

    You get a site your team can use, review, and update as services, locations, staff contacts, or office details change.

Common questions from agency owners

We already have a website. Why replace it?

If the current site does not explain your care process, service areas, and next step clearly on a phone, it may be losing families before they contact you.

We do not want to publish exact prices.

You do not have to. The site can explain what affects cost, how payment conversations work, and why an assessment is needed before a care plan is quoted.

Our enquiries usually come by phone.

That is why the site should be built around the phone call. The job is to help the visitor feel ready to call, not force them through a long form.

How much does it cost?

Custom websites start at $2,400. The final scope depends on the number of pages, content needs, service area structure, and any specific forms or integrations.
See what is included for $2,400

Relevant work, clearly labelled.

Concept work can demonstrate how KustomSite thinks about an industry, but it cannot stand in for a client result.

Client work and its concepts · Desktop + phone
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Most businesses

Most Business Websites. $2,400.

One clear price for a custom-designed, fully built business website.

Custom Business Website

$2,400

Designed and built around your business, your customers and your goals.

Pay in full or from $100/month for 24 months with Affirm.

  • Custom website design
  • Responsive desktop + mobile
  • Business, service and location pages
  • Contact and lead forms
  • Booking functionality
  • E-commerce
  • Blog and content sections
  • Standard integrations
  • SEO-friendly structure
  • Conversion-focused layouts
  • Content implementation
  • Launch and handoff

Best for most businesses.

Start Your Website

Financing subject to approval. Rates and terms may vary.

Build a website that matches how families choose home care

If your agency website is vague, slow to understand, or too hard to act on from a phone, it can be rebuilt around the moments that lead to calls and assessment requests. 4 parts. Nothing is charged and nothing starts until you say so.

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