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Industries / Websites for physical therapy practices

A physical therapy website built for patients who are in pain and deciding where to book
Not a clinic brochure with a contact form buried at the bottom.

We build custom websites for physical therapy practices that make it easy for patients to understand what you treat, whether you are the right fit, and how to start care.

We build custom websites for physical therapy practices that make it easy for patients to understand what you treat, whether you are the right fit, and how to start care.

Talk about your practice websiteSee Website Pricing
Hale & Roth — boutique law firm concept. Not a client project.

01 / What costs you jobs

Where physical therapy websites lose patients

  1. The patient cannot tell if you treat their problem

    Back pain, ACL rehab, balance issues, pelvic health, workers’ comp, sports injuries, post-surgical care. If the site only says “personalized treatment,” the patient has to guess.

  2. Insurance and access questions get in the way

    Patients want to know if they need a referral, whether you take their insurance, what the first visit looks like, and how soon they can be seen.

  3. The appointment path feels like work

    If the phone number is hard to tap, the request form is long, or the next step is unclear, a patient may choose the clinic that makes booking simpler.

  4. The site feels less careful than the care

    A dated website can make a modern clinic look disorganized before the patient ever meets the therapist.

What the site should help a patient do

  1. Recognize their condition quickly

    Condition and service pages can speak to the patient’s actual search: shoulder pain, sciatica, vertigo, post-op knee rehab, running injuries, or return-to-work treatment.

  2. Choose the right clinic with less doubt

    The site can explain your approach, specialties, appointment types, location, parking, insurance notes, and first-visit expectations in plain language.

  3. Request care without friction

    Clear calls to call, request an appointment, or ask about availability help patients take the next step while the need is fresh.

  4. Support front desk conversations

    Good pages answer repeat questions before the call, so staff spend less time explaining basics and more time helping patients get scheduled.

02 / What it does

Built around a real physical therapy intake journey

  1. Mobile-first appointment prompts

    Tap-to-call buttons, short request forms, and clear next steps for people searching from a phone while dealing with pain or limited time.

  2. Service pages for the cases you want more of

    Pages can be planned around orthopedics, sports rehab, vestibular therapy, pediatric PT, pelvic health, neurological rehab, dry needling, or other services your practice offers.

  3. Insurance and referral guidance

    Simple language for accepted plans, direct access, referrals, self-pay, and what patients should bring to the first visit.

  4. Clinic location details that matter

    Address, parking, accessibility, hours, nearby landmarks, and directions are placed where patients need them, not hidden behind a map widget.

  5. Patient forms and first-visit information

    New patient paperwork, what to wear, appointment length, cancellation policies, and evaluation details can be organized before the first call.

Generic site vs. practice-specific site

Generic healthcare website

  • 01Talks about care in broad phrases.
  • 02Uses one contact button for every visitor.
  • 03Lists services without context.
  • 04Leaves insurance, referral, and first-visit questions vague.

Physical therapy practice website

  • 01Shows the patient where their injury, surgery, pain, or mobility issue fits.
  • 02Gives clear paths for new patients, referring providers, current patients, and job applicants if needed.
  • 03Explains who each service is for, what patients can expect, and how to start.
  • 04Answers the questions patients usually ask before they book.

03 / How it goes

How your website project works

  1. We map the patients you want to reach

    We discuss your treatments, payer mix, service area, schedule capacity, referral patterns, and common patient questions.

  2. We plan the pages around patient decisions

    The structure is built around what a new patient needs to know before calling or requesting an appointment.

  3. We write and design the site

    You get a custom site with clear copy, mobile-friendly layouts, and calls to action that fit your intake process.

  4. We prepare it for launch

    We connect the essentials, test the site on phones, and make sure your team knows how appointment requests will come through.

Common questions from practice owners

We already get referrals from physicians.

A referral still checks you online. Patients compare location, hours, insurance, and fit before they schedule. Your site helps turn the referral into a booked evaluation.

We use a scheduling platform already.

That can stay in place. The website should explain why to book, then send patients into the right scheduling or request flow.

We do not want a site that sounds like every other clinic.

The content is built around your services, patient population, tone, and intake process. A cash-pay sports clinic and a Medicare-heavy rehab practice should not read the same.

What does it cost to start?

Custom physical therapy practice websites start at $2,400. The final scope depends on page count, content needs, integrations, and any special functionality.
See what is included for $2,400

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Concept work can demonstrate how KustomSite thinks about an industry, but it cannot stand in for a client result.

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Most businesses

Most Business Websites. $2,400.

One clear price for a custom-designed, fully built business website.

Custom Business Website

$2,400

Designed and built around your business, your customers and your goals.

Pay in full or from $100/month for 24 months with Affirm.

  • Custom website design
  • Responsive desktop + mobile
  • Business, service and location pages
  • Contact and lead forms
  • Booking functionality
  • E-commerce
  • Blog and content sections
  • Standard integrations
  • SEO-friendly structure
  • Conversion-focused layouts
  • Content implementation
  • Launch and handoff

Best for most businesses.

Start Your Website

Financing subject to approval. Rates and terms may vary.

Build a website that helps more patients take the first step

If your current site does not explain your treatments clearly or makes booking harder than it should be, let’s talk through what your physical therapy practice needs. 4 parts. Nothing is charged and nothing starts until you say so.

Start with a website conversationSee Website Pricing
Start Your Website