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Concept work—not a client project.

Crank Athletic

Visual direction, page structure and enquiry thinking.

Start Your WebsiteSee the Decisions

The decisions behind it.

It changes what appears first, how trust builds and where the next step becomes clear.

  1. The timetable is the home page — not a link to a booking platform in an iframe.
  2. Class capacity is shown live.
  3. Intro offer is one price with one condition, stated on the button.

Resolved for the phone.

Content order, spacing, image treatment and actions are reconsidered.

Concept work—not a client project.

This is a self-initiated concept. It is not commissioned client work and does not claim client outcomes.

Where a project like this begins.

One price covers most business websites; only complex functionality changes it.

What this entry is.

Concept work—not a client project.

Crank Athletic is a KustomSite design concept for the fitness studio category. The business is fictional.

  • Your business
  • Audience
  • Required next steps

Ready to define what your website needs to do?

A few questions to get clear on your goals, audience and next steps.

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