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KustomSite

Concept work—not a client project.

Lumen Skin

Visual direction, page structure and enquiry thinking.

The decisions behind it.

It changes what appears first, how trust builds and where the next step becomes clear.

  1. Treatments and retail sit in one basket, so a facial and a serum are a single checkout.
  2. Every product page states what is in it and what it is for, in that order.
  3. Appointment availability is live, not a request form.

Resolved for the phone.

Content order, spacing, image treatment and actions are reconsidered.

Concept work—not a client project.

This is a self-initiated concept. It is not commissioned client work and does not claim client outcomes.

Where a project like this begins.

One price covers most business websites; only complex functionality changes it.

What this entry is.

Concept work—not a client project.

Lumen Skin is a KustomSite design concept for the beauty brand category. The business is fictional.

  • Your business
  • Audience
  • Required next steps

Ready to define what your website needs to do?

A few questions to get clear on your goals, audience and next steps.