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Concept work—not a client project.

Northwind Air

Visual direction, page structure and enquiry thinking.

Start Your WebsiteSee the Decisions

The decisions behind it.

It changes what appears first, how trust builds and where the next step becomes clear.

  1. Emergency calls route to a different queue from routine service, because the conversation is different.
  2. The phone number is the largest element on every screen at phone width.
  3. Service area is stated as towns, not as a radius nobody can picture.

Resolved for the phone.

Content order, spacing, image treatment and actions are reconsidered.

Concept work—not a client project.

This is a self-initiated concept. It is not commissioned client work and does not claim client outcomes.

Where a project like this begins.

One price covers most business websites; only complex functionality changes it.

What this entry is.

Concept work—not a client project.

Northwind Air is a KustomSite design concept for the hvac company category. The business is fictional.

  • Your business
  • Audience
  • Required next steps

Ready to define what your website needs to do?

A few questions to get clear on your goals, audience and next steps.

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